Last updated: Oct 11, 2026.
The X (Twitter) algorithm ranks posts by how likely you are to engage with them, blending recency, the author's relationship to you, and predicted interaction. Your "For You" feed mixes posts from accounts you follow with recommended posts from accounts you don't, scored on early engagement — replies and reposts especially — and how long people linger.
What X weights heavily
- Early engagement velocity. Fast replies, reposts, and likes in the first minutes signal a post worth amplifying.
- Replies and conversation. X leans hard on discussion; replies count more than likes.
- Dwell time and profile clicks. People stopping to read, or clicking through to your profile, are strong positive signals.
- Recency. X is faster-moving than most platforms — freshness matters more here.
- Relationship. Accounts you interact with regularly surface more often.
What tends to hurt reach
- Outbound links in the main post (historically some suppression — many put links in a reply instead).
- Deleted-and-reposted content and rapid engagement bait.
- Long silences: X rewards frequency more than any other major platform.
X is a conversation engine, not a billboard. The posts that travel are the ones people reply to, not just the ones they like.
How to grow on X in 2026
Post often (a few times a day is fine here), reply generously to others, and write posts that invite a response. Threads still work well for depth. If you're starting from zero, the tactics in X growth for technical founders pair directly with understanding the algorithm.
FAQ
How many times a day should you post on X?
Unlike LinkedIn, higher frequency genuinely helps here — one to several posts a day is reasonable.
Do links really reduce reach on X?
Links in the main post have historically seen some suppression. A common workaround is putting the link in the first reply.
Are replies or likes more valuable?
Replies. X treats conversation as the strongest signal of a post worth spreading.
Keeping up X's higher cadence without living in the app is exactly what the X scheduler handles.
Put this on autopilot.
Orymus plans, writes and posts — you just approve.
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